Simon's Publications
Knox S D (2015) '' Yoga and Work-Life Balance," a white paper for executives attending Cranfield's Leadership Programmes.
Knox S D with Maxwell R (2015), "Beyond the Uniqueness Paradox in Corporate Identity Research: A Social Identity Perspective", Academy of Marketing Conference, July, Limerick. Knox S D with Maklan S and P. Antonetti (2014), “How to Build a Sustainable Bank: the case of GT Bank of Nigeria, Thunderbird International Business Review, 56 (5), 461 - 473. S Knox (2014), How to Future-Poof your Brand: interviewed for the this article in the Telegraph on 8 September 2014: http://www.som.cranfield.ac.uk/som/p16871/Knowledge-Interchange/Management-Themes/Marketing-Sales-and-Client-Relationships Knox SD with R Dimitriu and L Hristodorescu (2013), “Marketing to Communities”, ADMAP, April, pp 42-43. Knox SD, Nunan D (2012) Can search engine advertising help improve online research?. International Journal of Market Research, 30. Vol 53, no 4, pp 523 – 540. Nominated for both the MRS Silver Medal and MRS Award for Innovation in Research Methodology 2012 and received the award for Innovation at the MRS Awards Dinner, December 2012. Maklan S, Knox S, Peppard J (2011) Why CRM fails - and how to fix it. MIT Sloan Management Review, 52 (4) 77-85. Davies I, Doherty B, Knox S (2010) The rise and stall of a fair trade pioneer: The Cafedirect story. Journal of Business Ethics, 92 (1) 127-147. Maklan S, Knox S (2009) Dynamic capabilities: the missing link in CRM investments. European Journal of Marketing, 43 (11-12) 1392-1410. Maklan S, Knox S, Michel S (2009) The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding. Thunderbird International Business Review, 51 (4) 385-401. Payne A, Storbacka K, Frow P, Knox S (2009) Co-creating brands: Diagnosing and designing the relationship experience.. Journal of Business Research, 62 (3) 379-389. Maxwell R, Knox S (2009) Motivating employees to 'live the brand': a comparative case study of employer brand attractiveness within the firm. Journal of Marketing Management, 25 (9/10) 893-907. Maklan S, Knox S, Ryals L (2008) New trends in innovation and customer relationship management: a challenge for market researchers.. International Journal of Market Research, 50 (2) 221-240. Knox SD, Gruar C (2007) The application of stakeholder theory in marketing strategy development for a non-profit organisation. Journal of Business Ethics, 75 (2) 115-135. Ryals L, Knox S (2007) Measuring and managing customer relationship risk in business markets.. Industrial Marketing Management, 36 (6) 823-833. Knox S, Lawer C (2007) Reverse-Marketing Orientation and the Corporate Brand. International Studies of Management and Organization, 37 (4) 65-83. Knox SD, Freeman C (2006) Measuring and Managing Employer Brand Image in the Service Industry. Journal of Marketing Management, 22 (7) 695-716. Knox S, Lawer C (2006) Consumer advocacy and brand development. Journal of Product and Brand Management, 15 (2) 121-129. Knox S, Maklan S, French P (2005) Corporate Social Responsibility: Exploring Stakeholder Relationships and Programme Reporting across Leading FTSE Companies.. Journal of Business Ethics, 61 (1) 7-28. Maklan S, Knox S, Ryals L (2005) Using Real Options to Help Build the Business Case for CRM Investment. Long Range Planning, 38 (4) 393-410. Ryals L, Knox S (2005) Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value. European Journal of Marketing, 39 (5/6) 456-472. Knox SD, Maklan S (2005) Guaranty trust bank of Nigeria: Building a trusted brand in financial services. Thunderbird International Business Review, 47 (6) 737-755.
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Knox S (2004) Positioning and Branding your Organisation. Journal of Product and Brand Management, 13 (2) 105-111.
Knox S, Maklan S (2004) Corporate social responsibility: moving beyond investment towards measuring outcomes. European Management Journal, 22 (5) 508-516.
Knox SD, Walker D (2003) Empirical Developments in the Measurement of Involvement, Brand Loyalty and their Relationship in Grocery Markets. Journal of Strategic Marketing, 11 (9) 271-286.
Knox S, Bickerton D (2003) The six conventions of corporate branding.. European Journal of Marketing, 37 (7/8) 998-1016.
Knox SD (2003) The Boardroom Agenda: Developing the Innovative Organisation. Corporate Governance-An International Review, 2 (1) 27-36.
Ryals L, Knox S (2001) Cross-functional issues in the implementation of relationship marketing through customer relationship management. European Management Journal, 19 (5) 534-542.
Knox SD, Walker D (2001) Measuring and Managing Brand Loyalty. Journal of Strategic Marketing, 9 (2) 111-128.
Knox S, Denison T (2000) Store Loyalty: Its Impact on Retail Revenue. An Empirical Study of Purchasing Behaviour in the UK. Journal of Retailing and Consumer Services, 7 () 33-45.
Knox SD, Mitchell H, Thompson K (1999) Business to Business Brand Attributes in a Changing Purchasing Environment. Irish Marketing Review, 10 (2) 25-32.
Knox SD (1999) Loyalty-Based Segmentation and the Customer Development Process. European Management Journal, 16 (6) 729-737.
Knox SD, Mitchell H, Thompson K (1999) Organisation Buying Behaviour in Changing Times. European Management Journal, 16 (6) 698-705.
Knox SD, Maklan S (1999) Brand Marketing in Transition. Journal of Brand Management, 6 (1) -.
Knox SD (1999) Brand New Thinking. Management Focus, (19) 8-9.
Knox S, Maklan S, Thomson K (1999) Pan-Company Marketing and Process Management. Irish Marketing Review, 12 (1) 36-45.
Knox SD, Walker D (1998) Understanding Consumer Decision Making in Grocery Markets: Does Attitude-Behaviour Consistency Vary with Involvement?. Journal of Marketing Communications, 3 (2) 33-49.
Knox S, Maklan S (1998) Brand Marketing in Transition. Journal of Brand Management, 6 (1) 50-56.
Knox SD, Maklan S (1997) Re-Inventing the Brand: Bridging the Gap between Customer and Brand Value. Journal of Product and Brand Management, 6 (2) 119-129.
Knox S (1997) The Death of Brand Deference: Can Brand Management Stop the Rot. Journal of Product and Brand Management, 6 (1) 49-55.
Knox S (1996) The Death of Deference. Journal of the Association of Business Executives, 10 (6) 2-3.
Knox SD, Maklan S Pan-Company Marketing and Process Management. Irish Marketing Review, 12 (1) 36-45.
Conference papersKnox S (2010) Building the internal employer brand to deliver the external service brand. European Institute of Retailing and Services Studies, Istanbul.
Knox S, Maklan S (2009) Sustainability: Developing Stakeholder Relationships Across Leading FTSE Companies. 5th International Conference on Economic, Cultural and Social Sustainability, Mauritius.
Knox S, Maxwell R (2009) Motivating employees to 'Live the Brand': a Comparative Case Study of Employer Brand Attractiveness within the Firm. Academy of Marketing Annual Conference, Leeds.
Knox S, Davies I (2009) The Rise and Stall of a Fair Trade Pioneer: the Cafedirect Story. 5th Thought Leaders International Conference in Brand Management, Athens.
Maklan S, Knox S, Ryals L (2008) The Use of Action Research in Marketing Strategy Development.. 37th European Marketing Academy Conference (EMAC 2008), Brighton 27- 30 May 2008.
Knox S (2008) Reputation and brand management. Association of Insurance and Risk managers (AIRMIC) Conference, Edinburgh.
Knox S, Maklan S (2007) Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making?. European Marketing Academy Conference, Brighton .
Knox S (2007) Building world-class brands in the service sector. Brands Conference,.
Maklan S, Knox S (2007) Employer branding in the services sector. 1st Biannual International Conference on Strategic Developments in Services Marketing, Chios.
Knox S (2007) Developing a Relationship Marketing Strategy in a Non-Profit Organisation. EMAC Annual Conference, Rejkjavik.
Knox S (2006) Creating shareholder value through successful corporate branding in the service sector. Building the Bank Brands Conference, London.
Nunan D, Knox S (2006) A Systematic Review of Emotion in the Service Encounter: Building the Emotion Brand. Thought Leaders International Conference on Brand Management, Birmingham.
Knox S, Gruar C (2006) Stakeholder saliency in not-for-profit organisations: Setting the co-ordinates for marketing strategy development. EMAC Annual Conference, Athens.
Knox S, Maklan S (2006) How effectively do FTSE4GooD companies engage with stakeholders in developing their corporate social responsibility programmes?. EMAC Annual Conference, Athens.
Knox S, Maklan S (2005) Corporate social responsibility programmes and their impact on business decision making. ANZMAC 2005 Conference, Fremantle.
Knox S, Kwiatkowski R, Jaina J, Creagh M, Hope-Hailey V, Moir L, Myddelton D, van der Hoven C (2005) The MBA paradox: Critical examination or practical relevance?. 4th International Critical Management Studies Conference, Cambridge.
Knox S, Nunan D (2005) An exploration of consumer engagement with branded store cards and their service encounters. Academy of Marketing Conference, Dublin.
Knox S, Dunnion B (2005) Organisation brands: Meeting the challenge of complexity. Academy of Marketing Conference, Dublin.
Nunan D, Knox S (2005) A conceptual model of emotional labour in the service encounter. ANZMAC 2005 Conference, Fremantle.
Knox S, Lawer C (2005) Customer advocacy and corporate brand development. Academy of Marketing Conference, Dublin.
Dunnion B, Knox S (2004) Understanding and Managing Corporate Brands: A System Dynamics Perspective. Irish Academy of Management Conference, Dublin .
Knox S, Maklan S (2004) Corporate and social responsibility: moving beyond investment towards measured outcomes. AM Conference, Cheltenham.
Knox S, Maklan S (2004) Corporate social responsibility: building a framework for performance measurement. PMA 2004, Edinburgh.
Knox S (2004) Tesco's global brand strategy. Retail Week Conference, London.
Knox S (2004) Branding. 1st International Congress of Marketing Communication, Sao Paulo.
Knox S, Maklan S, Ryals L (2003) Managing CRM Investments as a Market-Based Asset rather than for Cash Flow. Academy of Marketing Conference, Birmingham.
Knox S, Lawer C (2003) Reverse Marketing and the Branding of Consumer Value Networks. Academy of Marketing Conference, Birmingham.
Knox S (2002) Creating Shareholder Value. London School of Ecoinomics Conference, London.
Knox S, Maklan S, Ryals L (2002) Consumer purchasing styles and brand loyalty: empirical evidence from product and service markets. EMAC 2002 Conference, Braga.
Maklan S, Knox S, Ryals L (2002) Extending the marketing concept using resource-based theory. Academy of Marketing Conference, Nottingham.
Knox S, Maklan S, Ryals L (2002) Developing the metrics of brand loyalty. PMA 2002 Conference, Boston.
Knox S (2001) Role of brands in new product development. 6th New Product Development (Food & Drink) Conference,.
Knox S, Thompson K, Ryals L (2000) Customer Relationship Management and Marketing Strategy Implementation. Academy of Marketing Conference, Derby.
Knox S, Ryals L, Thompson K, Maklan S (2000) Developing Relationship Marketing through the Implementation of Customer Relationship Management Technology. IMP 2000 Conference, Bath.
Knox S (2000) The Marketing and Branding of Intangible Assets: Whose Role is it Anyway?. British Academy of Management Conference, Edinburgh.
Knox S, Mitchell H (1999) IMC - A Client Perspective. EMAC 28th Conference, Berlin.
Knox S, Thompson K, Mitchell H (1998) Empirical Insigths into Johnston and Lewin's 'Risk Continuam' in Organisational Buying Behaviour. Academy of Marketing Conference, Sheffield.
Knox S (1998) The Principles and Practices of Customer Loyalty Management. Customer Loyalty Management for Bottom Line Profitability Economist Conference, London.
Knox S, Thompson K, Mitchell H (1998) Constructing the Future: A Research Framework for Investigating Strategic Innovation in the Building Services Industry. Academy of Marketing Conference, Sheffield.
Knox S, Walker D (1997) Managing Brands and Customers on a Portfolio Basis: An Empirical Study of Portfolio Purchasing in Grovery Markets. Marketing Science Conference, San Francisco, CA.
Knox S, Mitchell H, Thompson K, Maklan S (1997) Brand Attributes in a Business-to-Business Context. Marketing without Borders, Manchester.
Knox S, Maklan S (1997) Re-Inventing the Concept of Brand. Business Process Redesign Symposium, Cranfield.
Knox S (1997) Re-Aligning Brand and Customer Value: Capitalising on the Value of the Organisation as a Brand. Cranfield Conference Programme Series, Cranfield.
Knox S, Walker D (1997) New Empirical Perspectives on Brand Loyalty: Implications for Segmentation Strategy and Equity. Marketing: Progress Prospects and Perspectives, Warwick.
Knox S (1996) Empirical Developments in the Measurement and Management of Brand Loyalty at the Portfolio Level. Proceedings on 2021 - A Vision for the Next 25 Years Track 4 - Brand Management,.
Book as authorKnox S, Maklan S, Peppard J, Payne A, Ryals L (2003) CRM: Perspectives from the Market Place. Butterworth Heinemann.
McDonald M, Christopher M, Payne A, Knox S (2001) Creating a Company for Customers: The Way Forward for Business Leaders. FT Prentice Hall.
Knox S (2000) Marketing Management: A Relationship Marketing Perspective. MacMillan.
Knox S, Maklan S (1998) Competing on Value; Bridging the Gap between Brand and Customer Value. Pitman.
Chapter in bookKwiatkowski R, Jaina J, Creagh M, Hope-Hailey V, Knox S, Moir L, Myddelton D, van der Hoven C (2008) Can the MBA Develop Leadership?: "Academic Reflection" vs "Practical Training". Leadership Learning: Knowledge into Action, Turnbull James K, Collins J (ed.). Palgrave Macmillan.
Knox S (2007) Corporate Social Responsibility and Business Decision Making. Spiritual Motivation: New Thinking for Business and Management, Ramsden J, Kakabadse A, Aida S (ed.).
Knox S, Lawer C (2004) Reverse marketing consumer value networks and the new brand intermediaries. Value Network and ICT Symbiosis: Issues and Applications for Operational Excellence, Chang Y, Makatsoiris H, Richards H (ed.). Kluwer.
Knox S (2003) Organizational Buyer Behaviour. Marketing: a complete guide. Macmillan.
Knox S, Maklan S, Thompson K (2002) Building the Unique Organisation Value Proposition. The Expressive Organisation, Schultz M, Hatch M J, Larsen M (ed.). Oxford University Press.
Knox S, Maklan S, Thompson K (2000) Building the unique organisation value proposition. The expressive organisation, Schultz M, Hatch M J, Larsen M (ed.). Oxford University Press.
Knox S, Thompson K (1999) Cafedirect Case Study. Relationship Marketing Strategy and Implementation, Text and Cases. Butterworth-Heinemann.
Knox S, Thompson K (1998) Cafedirect Case Study. Principles and Practices of Marketing, Jobber D (ed.). McGraw Hill.
Knox S, Walker D, Marshall C (1998) Measuring Consumer Involvement with Grocery Brands: Model Validation and Scale-Reliability Test Procedures. Quantitative Methods in Marketing, Hooley G, Hussey M (ed.). Academic Press.
ReportRyals L, Knox S, Maklan S (2000) Customer Relationship Management (CRM): The Business Case. FT/Prentice Hall Management Research in Practice.
Ryals LJ, Knox SK, Maklan S (2000) Customer Relationship Management.
Knox S, Maklan S (2004) Corporate social responsibility: moving beyond investment towards measuring outcomes. European Management Journal, 22 (5) 508-516.
Knox SD, Walker D (2003) Empirical Developments in the Measurement of Involvement, Brand Loyalty and their Relationship in Grocery Markets. Journal of Strategic Marketing, 11 (9) 271-286.
Knox S, Bickerton D (2003) The six conventions of corporate branding.. European Journal of Marketing, 37 (7/8) 998-1016.
Knox SD (2003) The Boardroom Agenda: Developing the Innovative Organisation. Corporate Governance-An International Review, 2 (1) 27-36.
Ryals L, Knox S (2001) Cross-functional issues in the implementation of relationship marketing through customer relationship management. European Management Journal, 19 (5) 534-542.
Knox SD, Walker D (2001) Measuring and Managing Brand Loyalty. Journal of Strategic Marketing, 9 (2) 111-128.
Knox S, Denison T (2000) Store Loyalty: Its Impact on Retail Revenue. An Empirical Study of Purchasing Behaviour in the UK. Journal of Retailing and Consumer Services, 7 () 33-45.
Knox SD, Mitchell H, Thompson K (1999) Business to Business Brand Attributes in a Changing Purchasing Environment. Irish Marketing Review, 10 (2) 25-32.
Knox SD (1999) Loyalty-Based Segmentation and the Customer Development Process. European Management Journal, 16 (6) 729-737.
Knox SD, Mitchell H, Thompson K (1999) Organisation Buying Behaviour in Changing Times. European Management Journal, 16 (6) 698-705.
Knox SD, Maklan S (1999) Brand Marketing in Transition. Journal of Brand Management, 6 (1) -.
Knox SD (1999) Brand New Thinking. Management Focus, (19) 8-9.
Knox S, Maklan S, Thomson K (1999) Pan-Company Marketing and Process Management. Irish Marketing Review, 12 (1) 36-45.
Knox SD, Walker D (1998) Understanding Consumer Decision Making in Grocery Markets: Does Attitude-Behaviour Consistency Vary with Involvement?. Journal of Marketing Communications, 3 (2) 33-49.
Knox S, Maklan S (1998) Brand Marketing in Transition. Journal of Brand Management, 6 (1) 50-56.
Knox SD, Maklan S (1997) Re-Inventing the Brand: Bridging the Gap between Customer and Brand Value. Journal of Product and Brand Management, 6 (2) 119-129.
Knox S (1997) The Death of Brand Deference: Can Brand Management Stop the Rot. Journal of Product and Brand Management, 6 (1) 49-55.
Knox S (1996) The Death of Deference. Journal of the Association of Business Executives, 10 (6) 2-3.
Knox SD, Maklan S Pan-Company Marketing and Process Management. Irish Marketing Review, 12 (1) 36-45.
Conference papersKnox S (2010) Building the internal employer brand to deliver the external service brand. European Institute of Retailing and Services Studies, Istanbul.
Knox S, Maklan S (2009) Sustainability: Developing Stakeholder Relationships Across Leading FTSE Companies. 5th International Conference on Economic, Cultural and Social Sustainability, Mauritius.
Knox S, Maxwell R (2009) Motivating employees to 'Live the Brand': a Comparative Case Study of Employer Brand Attractiveness within the Firm. Academy of Marketing Annual Conference, Leeds.
Knox S, Davies I (2009) The Rise and Stall of a Fair Trade Pioneer: the Cafedirect Story. 5th Thought Leaders International Conference in Brand Management, Athens.
Maklan S, Knox S, Ryals L (2008) The Use of Action Research in Marketing Strategy Development.. 37th European Marketing Academy Conference (EMAC 2008), Brighton 27- 30 May 2008.
Knox S (2008) Reputation and brand management. Association of Insurance and Risk managers (AIRMIC) Conference, Edinburgh.
Knox S, Maklan S (2007) Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making?. European Marketing Academy Conference, Brighton .
Knox S (2007) Building world-class brands in the service sector. Brands Conference,.
Maklan S, Knox S (2007) Employer branding in the services sector. 1st Biannual International Conference on Strategic Developments in Services Marketing, Chios.
Knox S (2007) Developing a Relationship Marketing Strategy in a Non-Profit Organisation. EMAC Annual Conference, Rejkjavik.
Knox S (2006) Creating shareholder value through successful corporate branding in the service sector. Building the Bank Brands Conference, London.
Nunan D, Knox S (2006) A Systematic Review of Emotion in the Service Encounter: Building the Emotion Brand. Thought Leaders International Conference on Brand Management, Birmingham.
Knox S, Gruar C (2006) Stakeholder saliency in not-for-profit organisations: Setting the co-ordinates for marketing strategy development. EMAC Annual Conference, Athens.
Knox S, Maklan S (2006) How effectively do FTSE4GooD companies engage with stakeholders in developing their corporate social responsibility programmes?. EMAC Annual Conference, Athens.
Knox S, Maklan S (2005) Corporate social responsibility programmes and their impact on business decision making. ANZMAC 2005 Conference, Fremantle.
Knox S, Kwiatkowski R, Jaina J, Creagh M, Hope-Hailey V, Moir L, Myddelton D, van der Hoven C (2005) The MBA paradox: Critical examination or practical relevance?. 4th International Critical Management Studies Conference, Cambridge.
Knox S, Nunan D (2005) An exploration of consumer engagement with branded store cards and their service encounters. Academy of Marketing Conference, Dublin.
Knox S, Dunnion B (2005) Organisation brands: Meeting the challenge of complexity. Academy of Marketing Conference, Dublin.
Nunan D, Knox S (2005) A conceptual model of emotional labour in the service encounter. ANZMAC 2005 Conference, Fremantle.
Knox S, Lawer C (2005) Customer advocacy and corporate brand development. Academy of Marketing Conference, Dublin.
Dunnion B, Knox S (2004) Understanding and Managing Corporate Brands: A System Dynamics Perspective. Irish Academy of Management Conference, Dublin .
Knox S, Maklan S (2004) Corporate and social responsibility: moving beyond investment towards measured outcomes. AM Conference, Cheltenham.
Knox S, Maklan S (2004) Corporate social responsibility: building a framework for performance measurement. PMA 2004, Edinburgh.
Knox S (2004) Tesco's global brand strategy. Retail Week Conference, London.
Knox S (2004) Branding. 1st International Congress of Marketing Communication, Sao Paulo.
Knox S, Maklan S, Ryals L (2003) Managing CRM Investments as a Market-Based Asset rather than for Cash Flow. Academy of Marketing Conference, Birmingham.
Knox S, Lawer C (2003) Reverse Marketing and the Branding of Consumer Value Networks. Academy of Marketing Conference, Birmingham.
Knox S (2002) Creating Shareholder Value. London School of Ecoinomics Conference, London.
Knox S, Maklan S, Ryals L (2002) Consumer purchasing styles and brand loyalty: empirical evidence from product and service markets. EMAC 2002 Conference, Braga.
Maklan S, Knox S, Ryals L (2002) Extending the marketing concept using resource-based theory. Academy of Marketing Conference, Nottingham.
Knox S, Maklan S, Ryals L (2002) Developing the metrics of brand loyalty. PMA 2002 Conference, Boston.
Knox S (2001) Role of brands in new product development. 6th New Product Development (Food & Drink) Conference,.
Knox S, Thompson K, Ryals L (2000) Customer Relationship Management and Marketing Strategy Implementation. Academy of Marketing Conference, Derby.
Knox S, Ryals L, Thompson K, Maklan S (2000) Developing Relationship Marketing through the Implementation of Customer Relationship Management Technology. IMP 2000 Conference, Bath.
Knox S (2000) The Marketing and Branding of Intangible Assets: Whose Role is it Anyway?. British Academy of Management Conference, Edinburgh.
Knox S, Mitchell H (1999) IMC - A Client Perspective. EMAC 28th Conference, Berlin.
Knox S, Thompson K, Mitchell H (1998) Empirical Insigths into Johnston and Lewin's 'Risk Continuam' in Organisational Buying Behaviour. Academy of Marketing Conference, Sheffield.
Knox S (1998) The Principles and Practices of Customer Loyalty Management. Customer Loyalty Management for Bottom Line Profitability Economist Conference, London.
Knox S, Thompson K, Mitchell H (1998) Constructing the Future: A Research Framework for Investigating Strategic Innovation in the Building Services Industry. Academy of Marketing Conference, Sheffield.
Knox S, Walker D (1997) Managing Brands and Customers on a Portfolio Basis: An Empirical Study of Portfolio Purchasing in Grovery Markets. Marketing Science Conference, San Francisco, CA.
Knox S, Mitchell H, Thompson K, Maklan S (1997) Brand Attributes in a Business-to-Business Context. Marketing without Borders, Manchester.
Knox S, Maklan S (1997) Re-Inventing the Concept of Brand. Business Process Redesign Symposium, Cranfield.
Knox S (1997) Re-Aligning Brand and Customer Value: Capitalising on the Value of the Organisation as a Brand. Cranfield Conference Programme Series, Cranfield.
Knox S, Walker D (1997) New Empirical Perspectives on Brand Loyalty: Implications for Segmentation Strategy and Equity. Marketing: Progress Prospects and Perspectives, Warwick.
Knox S (1996) Empirical Developments in the Measurement and Management of Brand Loyalty at the Portfolio Level. Proceedings on 2021 - A Vision for the Next 25 Years Track 4 - Brand Management,.
Book as authorKnox S, Maklan S, Peppard J, Payne A, Ryals L (2003) CRM: Perspectives from the Market Place. Butterworth Heinemann.
McDonald M, Christopher M, Payne A, Knox S (2001) Creating a Company for Customers: The Way Forward for Business Leaders. FT Prentice Hall.
Knox S (2000) Marketing Management: A Relationship Marketing Perspective. MacMillan.
Knox S, Maklan S (1998) Competing on Value; Bridging the Gap between Brand and Customer Value. Pitman.
Chapter in bookKwiatkowski R, Jaina J, Creagh M, Hope-Hailey V, Knox S, Moir L, Myddelton D, van der Hoven C (2008) Can the MBA Develop Leadership?: "Academic Reflection" vs "Practical Training". Leadership Learning: Knowledge into Action, Turnbull James K, Collins J (ed.). Palgrave Macmillan.
Knox S (2007) Corporate Social Responsibility and Business Decision Making. Spiritual Motivation: New Thinking for Business and Management, Ramsden J, Kakabadse A, Aida S (ed.).
Knox S, Lawer C (2004) Reverse marketing consumer value networks and the new brand intermediaries. Value Network and ICT Symbiosis: Issues and Applications for Operational Excellence, Chang Y, Makatsoiris H, Richards H (ed.). Kluwer.
Knox S (2003) Organizational Buyer Behaviour. Marketing: a complete guide. Macmillan.
Knox S, Maklan S, Thompson K (2002) Building the Unique Organisation Value Proposition. The Expressive Organisation, Schultz M, Hatch M J, Larsen M (ed.). Oxford University Press.
Knox S, Maklan S, Thompson K (2000) Building the unique organisation value proposition. The expressive organisation, Schultz M, Hatch M J, Larsen M (ed.). Oxford University Press.
Knox S, Thompson K (1999) Cafedirect Case Study. Relationship Marketing Strategy and Implementation, Text and Cases. Butterworth-Heinemann.
Knox S, Thompson K (1998) Cafedirect Case Study. Principles and Practices of Marketing, Jobber D (ed.). McGraw Hill.
Knox S, Walker D, Marshall C (1998) Measuring Consumer Involvement with Grocery Brands: Model Validation and Scale-Reliability Test Procedures. Quantitative Methods in Marketing, Hooley G, Hussey M (ed.). Academic Press.
ReportRyals L, Knox S, Maklan S (2000) Customer Relationship Management (CRM): The Business Case. FT/Prentice Hall Management Research in Practice.
Ryals LJ, Knox SK, Maklan S (2000) Customer Relationship Management.